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Senior Art Director

Type: Wireframe and Creative (for pitch) Year: 2010 Company: Alluvion Role: Freelance Information Architect, Art Director

Fifth Ground Entertainment is a Toronto-based entertainment production company responsible for the fantastic Canadian music documentary series entitled “The Rawside of…”. It you haven’t seen it, make your way over to the site and watch the clips. Fantastic stuff.

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Mercy Flight is Steve York, a Toronto-based Singer Songwriter. At one time my landlord, this collaboration started in a quick pass of the master CD out his car window as he drove past my office on Spadina Avenue during rush hour. Here are a 6 concepts for his latest upcoming album, entitled “White Star”.

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Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.

Volvo Generation (Volvo)

November 1, 2009

A contest and promotion site for Volvo Canada.

We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.

GigaBeat (Toshiba)

November 1, 2009

A micro-site for the launch of Toshiba’s GigaBeat, an mp3 player that was ultimately toppled by the Apple iPhone. Users navigated via a GigaBeat itself, presenting features through a cast of characters.