Posts tagged as:

Associate Creative Director

Just a month after completing my first project for the NFB, I was gratefully asked again to submit an interactive film concept on the theme of privacy and our human rights.

Fifth Ground Entertainment is a Toronto-based entertainment production company responsible for the fantastic Canadian music documentary series entitled “The Rawside of…”. It you haven’t seen it, make your way over to the site and watch the clips. Fantastic stuff.

{ 0 comments }

Mercy Flight is Steve York, a Toronto-based Singer Songwriter. At one time my landlord, this collaboration started in a quick pass of the master CD out his car window as he drove past my office on Spadina Avenue during rush hour. Here are a 6 concepts for his latest upcoming album, entitled “White Star”.

{ 0 comments }

jhr Online (jhr)

November 2, 2009

The new jhr website, introducing our new brand, was launched on December 10th, 2008, both World Human Rights Day, and my birthday! The jhr website is always changing and improving, with new content and features add regularly. Since launch, we have added “The Best of Rights Media” to highlight the best examples of media that has inspired change, blog’s, videos and much more.

Lancer Earth (Mitsubishi)

November 2, 2009

Lancer Earth was a journey around the world, emphasizing the 2009 Mitsubishi Lancer’s international appeal, technology, performance, rally heritage and killer design lines. Through a combination of live video, original animation by animators at major Hollywood studios, real Lancer sound effects (yes, we were working that day recording high-speed runs) and voice-overs in German, Japanese and Wolof, Lancer Earth provided a visceral, heart-pounding experience for its much anticipated North American debut.

It’s pretty safe to say that the Lancer Evo X is a seriously bad ass car. This flash website aimed to be as slick and emotional as the actual car for it’s much hyped, much anticipated North American debut.

Snap (Lavalife)

November 1, 2009

Part urban treasure hunt, part dating service. Snap was both an online and offline campaign, with posters on the streets and subways in Vancouver and Toronto. On each was a different question, such as, “Take a photo of the most interesting thing on your morning commute”. Users took a photo and submitted it through an SMS short code. Online, they could edit their profile, see other creative answers to questions, and choose to receive a new question every week.Connection through expression.

This award-winning and very successful project was seriously fun to work on. Users created crews with two of their friends, each taking a different positions (skipper, tactician and navigator ) and customized their virtual V070 Ocean Race yacht. Through a series of legs, crews working together against thousands of other boats, racing thought trivia games, to be entered into the grand finals. The final match came one Saturday, 15 boats of 3 users across the country for one grand prize, a week-long super VIP trip to Sweeden, including yacht trips, cars and 5-star accommodations.

Here are a series of stills from storyboard animatics for a flash mini-game for Sirius Satellite Radio. The user controls Sirus the dog through a series of trivia battles until reaching the final boss, a monster who’s beaming out bad vibes causing stress and havok on the streets. On winning, Sirius is reuninited with his master and exchange, the user is entered to win one of many prizes.

Do It Yourself (Home Depot)

November 1, 2009

Home Depot is known for their really helpful Do It Yourself books (believe me, there are invaluable if you own a house). This project brought the books online. Thousands of projects, customizable print outs with shopping lists, and the ability for the community to create and share their own step-by-steps. To launch the site, a series of unique video banners were created; “home videos” of a unhandy couple working on a variety of home repairs with ridiculous results.

Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.

We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.