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Here is something I’m very proud of. For our public announcement of the MAKE MEDIA MATTER initiative at jhr’s seventh annual fundraiser event “Night for Rights” on March 26, 2010, we created this promotional video to get people excited and on board. Bedouin Soundclash generously gave us permission to use their track, and were amongst the 900 plus people crowd of supporters.
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Lancer Earth was a journey around the world, emphasizing the 2009 Mitsubishi Lancer’s international appeal, technology, performance, rally heritage and killer design lines. Through a combination of live video, original animation by animators at major Hollywood studios, real Lancer sound effects (yes, we were working that day recording high-speed runs) and voice-overs in German, Japanese and Wolof, Lancer Earth provided a visceral, heart-pounding experience for its much anticipated North American debut.
