From the category archives:


Snap (Lavalife)

November 1, 2009

Part urban treasure hunt, part dating service. Snap was both an online and offline campaign, with posters on the streets and subways in Vancouver and Toronto. On each was a different question, such as, “Take a photo of the most interesting thing on your morning commute”. Users took a photo and submitted it through an SMS short code. Online, they could edit their profile, see other creative answers to questions, and choose to receive a new question every week.Connection through expression.

jhr’s Annual Reports for the years 2003 and 2005. A few of my own photos from my time in Ghana got in there too!

This award-winning and very successful project was seriously fun to work on. Users created crews with two of their friends, each taking a different positions (skipper, tactician and navigator ) and customized their virtual V070 Ocean Race yacht. Through a series of legs, crews working together against thousands of other boats, racing thought trivia games, to be entered into the grand finals. The final match came one Saturday, 15 boats of 3 users across the country for one grand prize, a week-long super VIP trip to Sweeden, including yacht trips, cars and 5-star accommodations.

Here are a series of stills from storyboard animatics for a flash mini-game for Sirius Satellite Radio. The user controls Sirus the dog through a series of trivia battles until reaching the final boss, a monster who’s beaming out bad vibes causing stress and havok on the streets. On winning, Sirius is reuninited with his master and exchange, the user is entered to win one of many prizes.

These concepts were created for the TTC to dramatically improve their website making it an actual resource for the millions that ride daily, including me! Tools included user friendly schedules, mobile delay alerts, desktop widgets and more!

Do It Yourself (Home Depot)

November 1, 2009

Home Depot is known for their really helpful Do It Yourself books (believe me, there are invaluable if you own a house). This project brought the books online. Thousands of projects, customizable print outs with shopping lists, and the ability for the community to create and share their own step-by-steps. To launch the site, a series of unique video banners were created; “home videos” of a unhandy couple working on a variety of home repairs with ridiculous results.

Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.

Volvo Generation (Volvo)

November 1, 2009

A contest and promotion site for Volvo Canada.

We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.

GigaBeat (Toshiba)

November 1, 2009

A micro-site for the launch of Toshiba’s GigaBeat, an mp3 player that was ultimately toppled by the Apple iPhone. Users navigated via a GigaBeat itself, presenting features through a cast of characters.

Search! (sympatico msn)

November 1, 2009

Increasing usage on for msn search through an innovative multiplayer search game. In teams of as many friends as you want, this concept sees users scouring the net looking for clues revealed on banners. They solve the riddle using msn search. If they type in the correct keywords, gain points towards winning instant and grand prizes!

To commemorate eBay’s one billionth bid online, this online game concept was created to offer eBay’s loyal bidding community with a variety of online tools and desktop widgets to win big prizes!

10-4 (Bell Canada)

November 1, 2009

Storyboards for a series of flash animated banners for the launch of Bell’s 10-4 “Push to Talk” national wide campaign.

Our role for increase Home Depots power tools sales was two fold. The first was an eye-catching animated banner campaign. The second, an interactive buying guide increase awareness of their diverse product lineup as well as educating the public on what tools are needed for what job and why.