Home Depot is well-known for their helpful Do It Yourself books (and believe me, if you own your own place, you need this!). This project marked the transition from print to online, including thousands of projects, customizable print outs with shopping lists, and the ability for the community to create and share their own step-by-step DIY projects.

To launch the site, we created a series of rich-media banners; “home videos” of a unhandy couple working on a variety of home repairs with disappointing results (based on my own experiences).

Year: 2006 – 2007
Company: mindblossom/isobar
Role: Associate Creative Director, Information Architect, Animator, Storyboard Artist

Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.

Year: 2006 – 2007
Company: mindblossom/isobar
Role: Associate Creative Director, Senior Art Director

We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.

Year: 2006 – 2007
Company: mindblossom/isobar
Role: Associate Creative Director, Senior Art Director

Our task, increase Home Depots power tools sales online.Our first solution was an eye-catching animated banner campaign that hit the masses. The second, an interactive buying guide to increase awareness of Home Depots diverse product lineup in addition to educating the public on what tools are needed for what job and why.

Year: 2006 – 2007
Company: mindblossom/isobar
Role: Associate Creative Director, Art Director