From the category archives:

Home Depot

Do It Yourself (Home Depot)

November 1, 2009

Home Depot is known for their really helpful Do It Yourself books (believe me, there are invaluable if you own a house). This project brought the books online. Thousands of projects, customizable print outs with shopping lists, and the ability for the community to create and share their own step-by-steps. To launch the site, a series of unique video banners were created; “home videos” of a unhandy couple working on a variety of home repairs with ridiculous results.

Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.

We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.

Our role for increase Home Depots power tools sales was two fold. The first was an eye-catching animated banner campaign. The second, an interactive buying guide increase awareness of their diverse product lineup as well as educating the public on what tools are needed for what job and why.