Type: Wireframe and Creative (for pitch)
Year: 2010
Company: Alluvion
Role: Freelance Information Architect, Art Director
From the category archives:
Portfolio
Year: 2010
Role: Creative Direction, Brand Strategy, Art Direction
Fifth Ground Entertainment is a Toronto-based entertainment production company responsible for the fantastic Canadian music documentary series entitled “The Rawside of..“. It you haven’t seen it, make your way over to the site and watch the clips. Fantastic stuff.
For their new brand, I worked with the Fifth Ground team to develop their brand and design [...]
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Mercy Flight is Steve York, a Toronto-based Singer Songwriter. At one time my landlord, this collaboration started in a quick pass of the master CD out his car window as he drove past my office on Spadina Avenue during rush hour.
Here are a 6 concepts for his latest upcoming album, entitled “White Star”.
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Here is something I’m very proud of. For our public announcement of the MAKE MEDIA MATTER initiative at jhr’s seventh annual fundraiser event “Night for Rights” on March 26, 2010, we created this promotional video to get people excited and on board. Bedouin Soundclash generously gave us permission to use their track, and were amongst the 900 plus people crowd of supporters.
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I was commissioned by the organizers to create a new image, a poster among them, for a popular open mic event at the Supermarket in Kensington Market called “Freef’all Sundays”. So change your strings, dust off your gig bag and sing your heart out.
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On December 10th, 2009 (International Human Rights Day and my birthday!) the jhr office was filled with amazing volunteers to help stick small bands of duct-tape on envelope windows before sending our holiday direct mail out to 5,000 addresses. Our goal, to raise $20,000 to help keep our very important and effective projects in Sierra [...]
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Better Building Partnership (BBP) was a complex project to say the least, but equality as fulfilling. I was contracted by the advertising agency Partners + Edell to work with the City of Toronto to completely redeveloping the online presence for Better Building Partnership (BBP). BBP offers incentives for new and redevloping construction projects across the [...]
I have been very fortunate to work with some amazing companies and fantastic people, and G.A.P. Adventures is one of them. During the process of redesigning their global brand and online presence, I was tasked to create and present recommendations, feedback and ideas on an on-going basis. Here are a few examples from the documents [...]
I was approached my Certified GermGuard to assist in their branding, from logo creation to promotional material. Certified GermGuard coats all sorts of surfaces, from stadium seats, to school lockers, to Blackberries, reducing up to 99% of viruses, bacteria and other microbial growth for up to one year. With pandemics on the rise, Certified GermGuard [...]
Along with many other reasons, one of the best things about being involved with a charity like jhr is having to do the best with the least amount of resources. This involves doing as much as you can, calling upon and sharping a variety of skills on a regular basis. From idea generation, videos, budgets, [...]
The new jhr website, introducing our new brand, was launched on December 10th, 2008, both World Human Rights Day, and my birthday! The jhr website is always changing and improving, with new content and features add regularly. Since launch, we have added “The Best of Rights Media” to highlight the best examples of media that has inspired change, blog’s, videos and much more.
My first task upon joining the head office of jhr was to completely rework the charities brand as the previous was difficult to communicate and poorly conveyed jhr’s progressive and innovative message. I present to you the new jhr brand, along with several pages from the brand & visual guidelines that I created.
I came up with the idea to pitch to GRIP Unlimited, Honda Canada’s advertising agency, to offer paper cutouts of users customized 2009 Honda Fits. They loved the idea, and together with illustrator Fred Hon, we created paper cuts out that could be easily folded, a perfect desktop toy for any aspiring owner.
Lancer Earth was a journey around the world, emphasizing the 2009 Mitsubishi Lancer’s international appeal, technology, performance, rally heritage and killer design lines. Through a combination of live video, original animation by animators at major Hollywood studios, real Lancer sound effects (yes, we were working that day recording high-speed runs) and voice-overs in German, Japanese and Wolof, Lancer Earth provided a visceral, heart-pounding experience for its much anticipated North American debut.
It’s pretty safe to say that the Lancer Evo X is a seriously bad ass car. This flash website aimed to be as slick and emotional as the actual car for it’s much hyped, much anticipated North American debut.
Part urban treasure hunt, part dating service. Snap was both an online and offline campaign, with posters on the streets and subways in Vancouver and Toronto. On each was a different question, such as, “Take a photo of the most interesting thing on your morning commute”. Users took a photo and submitted it through an SMS short code. Online, they could edit their profile, see other creative answers to questions, and choose to receive a new question every week.Connection through expression.
jhr’s Annual Reports for the years 2003 and 2005. A few of my own photos from my time in Ghana got in there too!
This award-winning and very successful project was seriously fun to work on. Users created crews with two of their friends, each taking a different positions (skipper, tactician and navigator ) and customized their virtual V070 Ocean Race yacht. Through a series of legs, crews working together against thousands of other boats, racing thought trivia games, to be entered into the grand finals. The final match came one Saturday, 15 boats of 3 users across the country for one grand prize, a week-long super VIP trip to Sweeden, including yacht trips, cars and 5-star accommodations.
Here are a series of stills from storyboard animatics for a flash mini-game for Sirius Satellite Radio. The user controls Sirus the dog through a series of trivia battles until reaching the final boss, a monster who’s beaming out bad vibes causing stress and havok on the streets. On winning, Sirius is reuninited with his master and exchange, the user is entered to win one of many prizes.