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jhr Direct Mail 2010

November 11, 2010

Type: Print When: November / December 2010 Organization: jhr (Journalists for Human Rights) Role: Creative Engagement Specialist, Design

Year: 2010 Role: Creative Direction, Brand Strategy, Art Direction

Mercy Flight is Steve York, a Toronto-based Singer Songwriter. At one time my landlord, this collaboration started in a quick pass of the master CD out his car window as he drove past my office on Spadina Avenue during rush hour. Here are a 6 concepts for his latest upcoming album, entitled “White Star”.

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Freef’all Sundays

January 12, 2010

I was commissioned by the organizers to create a new image, a poster among them, for a popular open mic event at the Supermarket in Kensington Market called “Freef’all Sundays”. So change your strings, dust off your gig bag and sing your heart out.

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On December 10th, 2009 (International Human Rights Day and my birthday!) the jhr office was filled with amazing volunteers to help stick small bands of duct-tape on envelope windows before sending our holiday direct mail out to 5,000 addresses. Our goal, to raise $20,000 to help keep our very important and effective projects in Sierra […]

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Along with many other reasons, one of the best things about being involved with a charity like jhr is having to do the best with the least amount of resources. This involves doing as much as you can, calling upon and sharping a variety of skills on a regular basis. From idea generation, videos, budgets, […]

jhr’s brand (jhr)

November 2, 2009

My first task upon joining the head office of jhr was to completely rework the charities brand as the previous was difficult to communicate and poorly conveyed jhr’s progressive and innovative message. I present to you the new jhr brand, along with several pages from the brand & visual guidelines that I created.

2009 Paper Fit (Honda)

November 2, 2009

I came up with the idea to pitch to GRIP Unlimited, Honda Canada’s advertising agency, to offer paper cutouts of users customized 2009 Honda Fits. They loved the idea, and together with illustrator Fred Hon, we created paper cuts out that could be easily folded, a perfect desktop toy for any aspiring owner.

jhr’s Annual Reports for the years 2003 and 2005. A few of my own photos from my time in Ghana got in there too!

Volvo Generation (Volvo)

November 1, 2009

A contest and promotion site for Volvo Canada.