Type: Wireframe and Creative (for pitch)
Year: 2010
Company: Alluvion
Role: Freelance Information Architect, Art Director
From the category archives:
Online
Year: 2010
Role: Creative Direction, Brand Strategy, Art Direction
Fifth Ground Entertainment is a Toronto-based entertainment production company responsible for the fantastic Canadian music documentary series entitled “The Rawside of..“. It you haven’t seen it, make your way over to the site and watch the clips. Fantastic stuff.
For their new brand, I worked with the Fifth Ground team to develop their brand and design [...]
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Here is something I’m very proud of. For our public announcement of the MAKE MEDIA MATTER initiative at jhr’s seventh annual fundraiser event “Night for Rights” on March 26, 2010, we created this promotional video to get people excited and on board. Bedouin Soundclash generously gave us permission to use their track, and were amongst the 900 plus people crowd of supporters.
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Better Building Partnership (BBP) was a complex project to say the least, but equality as fulfilling. I was contracted by the advertising agency Partners + Edell to work with the City of Toronto to completely redeveloping the online presence for Better Building Partnership (BBP). BBP offers incentives for new and redevloping construction projects across the [...]
I have been very fortunate to work with some amazing companies and fantastic people, and G.A.P. Adventures is one of them. During the process of redesigning their global brand and online presence, I was tasked to create and present recommendations, feedback and ideas on an on-going basis. Here are a few examples from the documents [...]
The new jhr website, introducing our new brand, was launched on December 10th, 2008, both World Human Rights Day, and my birthday! The jhr website is always changing and improving, with new content and features add regularly. Since launch, we have added “The Best of Rights Media” to highlight the best examples of media that has inspired change, blog’s, videos and much more.
I came up with the idea to pitch to GRIP Unlimited, Honda Canada’s advertising agency, to offer paper cutouts of users customized 2009 Honda Fits. They loved the idea, and together with illustrator Fred Hon, we created paper cuts out that could be easily folded, a perfect desktop toy for any aspiring owner.
Lancer Earth was a journey around the world, emphasizing the 2009 Mitsubishi Lancer’s international appeal, technology, performance, rally heritage and killer design lines. Through a combination of live video, original animation by animators at major Hollywood studios, real Lancer sound effects (yes, we were working that day recording high-speed runs) and voice-overs in German, Japanese and Wolof, Lancer Earth provided a visceral, heart-pounding experience for its much anticipated North American debut.
It’s pretty safe to say that the Lancer Evo X is a seriously bad ass car. This flash website aimed to be as slick and emotional as the actual car for it’s much hyped, much anticipated North American debut.
Part urban treasure hunt, part dating service. Snap was both an online and offline campaign, with posters on the streets and subways in Vancouver and Toronto. On each was a different question, such as, “Take a photo of the most interesting thing on your morning commute”. Users took a photo and submitted it through an SMS short code. Online, they could edit their profile, see other creative answers to questions, and choose to receive a new question every week.Connection through expression.
This award-winning and very successful project was seriously fun to work on. Users created crews with two of their friends, each taking a different positions (skipper, tactician and navigator ) and customized their virtual V070 Ocean Race yacht. Through a series of legs, crews working together against thousands of other boats, racing thought trivia games, to be entered into the grand finals. The final match came one Saturday, 15 boats of 3 users across the country for one grand prize, a week-long super VIP trip to Sweeden, including yacht trips, cars and 5-star accommodations.
Here are a series of stills from storyboard animatics for a flash mini-game for Sirius Satellite Radio. The user controls Sirus the dog through a series of trivia battles until reaching the final boss, a monster who’s beaming out bad vibes causing stress and havok on the streets. On winning, Sirius is reuninited with his master and exchange, the user is entered to win one of many prizes.
These concepts were created for the TTC to dramatically improve their website making it an actual resource for the millions that ride daily, including me! Tools included user friendly schedules, mobile delay alerts, desktop widgets and more!
Home Depot is known for their really helpful Do It Yourself books (believe me, there are invaluable if you own a house). This project brought the books online. Thousands of projects, customizable print outs with shopping lists, and the ability for the community to create and share their own step-by-steps. To launch the site, a series of unique video banners were created; “home videos” of a unhandy couple working on a variety of home repairs with ridiculous results.
Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.
A contest and promotion site for Volvo Canada.
We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.
A micro-site for the launch of Toshiba’s GigaBeat, an mp3 player that was ultimately toppled by the Apple iPhone. Users navigated via a GigaBeat itself, presenting features through a cast of characters.
Increasing usage on for msn search through an innovative multiplayer search game. In teams of as many friends as you want, this concept sees users scouring the net looking for clues revealed on banners. They solve the riddle using msn search. If they type in the correct keywords, gain points towards winning instant and grand prizes!