Recommendation: “Life” by BBC

11.04.2009 Blog

From the same team that produced the incredible “Planet Earth”, this nature documentary series focuses on the diversity of life on our planet, but more importantly, how life has evolved in the most unbelievable ways to survive. I found several videos on youtube, and the clip below features the Tufted Capuchins, a type of monkey […]

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Better Building Partership (Partners + Edell & City of Toronto)

11.04.2009 Online

Better Building Partnership (BBP) was a complex project to say the least, but equality as fulfilling. I was contracted by the advertising agency Partners + Edell to work with the City of Toronto to completely redeveloping the online presence for Better Building Partnership (BBP). BBP offers incentives for new and redevloping construction projects across the […]

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Creative Consulting (G.A.P. Adventures)

11.04.2009 G.A.P. Adventures

I have been very fortunate to work with some amazing companies and fantastic people, and G.A.P. Adventures is one of them. During the process of redesigning their global brand and online presence, I was tasked to create and present recommendations, feedback and ideas on an on-going basis. Here are a few examples from the documents […]

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Direct mail, posters and other print stuff (jhr)

11.02.2009 jhr (Journalists for Human Rights)

Along with many other reasons, one of the best things about being involved with a charity like jhr is having to do the best with the least amount of resources. This involves doing as much as you can, calling upon and sharping a variety of skills on a regular basis. From idea generation, videos, budgets, […]

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jhr Online (jhr)

11.02.2009 jhr (Journalists for Human Rights)

The new jhr website, introducing our new brand, was launched on December 10th, 2008, both World Human Rights Day, and my birthday! The jhr website is always changing and improving, with new content and features add regularly. Since launch, we have added “The Best of Rights Media” to highlight the best examples of media that has inspired change, blog’s, videos and much more.

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jhr’s brand (jhr)

11.02.2009 jhr (Journalists for Human Rights)

My first task upon joining the head office of jhr was to completely rework the charities brand as the previous was difficult to communicate and poorly conveyed jhr’s progressive and innovative message. I present to you the new jhr brand, along with several pages from the brand & visual guidelines that I created.

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2009 Paper Fit (Honda)

11.02.2009 Honda

I came up with the idea to pitch to GRIP Unlimited, Honda Canada’s advertising agency, to offer paper cutouts of users customized 2009 Honda Fits. They loved the idea, and together with illustrator Fred Hon, we created paper cuts out that could be easily folded, a perfect desktop toy for any aspiring owner.

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Lancer Earth (Mitsubishi)

11.02.2009 Mitsubishi

Lancer Earth was a journey around the world, emphasizing the 2009 Mitsubishi Lancer’s international appeal, technology, performance, rally heritage and killer design lines. Through a combination of live video, original animation by animators at major Hollywood studios, real Lancer sound effects (yes, we were working that day recording high-speed runs) and voice-overs in German, Japanese and Wolof, Lancer Earth provided a visceral, heart-pounding experience for its much anticipated North American debut.

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Lancer Evolution (Mitsubishi)

11.02.2009 Mitsubishi

It’s pretty safe to say that the Lancer Evo X is a seriously bad ass car. This flash website aimed to be as slick and emotional as the actual car for it’s much hyped, much anticipated North American debut.

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Snap (Lavalife)

11.01.2009 Lavalife

Part urban treasure hunt, part dating service. Snap was both an online and offline campaign, with posters on the streets and subways in Vancouver and Toronto. On each was a different question, such as, “Take a photo of the most interesting thing on your morning commute”. Users took a photo and submitted it through an SMS short code. Online, they could edit their profile, see other creative answers to questions, and choose to receive a new question every week.Connection through expression.

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Annual Reports ’03 & ’05 (jhr)

11.01.2009 jhr (Journalists for Human Rights)

jhr’s Annual Reports for the years 2003 and 2005. A few of my own photos from my time in Ghana got in there too!

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Volvo Ocean Race Online Challenge (Volvo)

11.01.2009 Online

This award-winning and very successful project was seriously fun to work on. Users created crews with two of their friends, each taking a different positions (skipper, tactician and navigator ) and customized their virtual V070 Ocean Race yacht. Through a series of legs, crews working together against thousands of other boats, racing thought trivia games, to be entered into the grand finals. The final match came one Saturday, 15 boats of 3 users across the country for one grand prize, a week-long super VIP trip to Sweeden, including yacht trips, cars and 5-star accommodations.

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Sirius’s Game (Sirius Satellite Radio)

11.01.2009 Online

Here are a series of stills from storyboard animatics for a flash mini-game for Sirius Satellite Radio. The user controls Sirus the dog through a series of trivia battles until reaching the final boss, a monster who’s beaming out bad vibes causing stress and havok on the streets. On winning, Sirius is reuninited with his master and exchange, the user is entered to win one of many prizes.

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Toronto Transit Commission (TTC)

11.01.2009 Online

These concepts were created for the TTC to dramatically improve their website making it an actual resource for the millions that ride daily, including me! Tools included user friendly schedules, mobile delay alerts, desktop widgets and more!

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Do It Yourself (Home Depot)

11.01.2009 Home Depot

Home Depot is known for their really helpful Do It Yourself books (believe me, there are invaluable if you own a house). This project brought the books online. Thousands of projects, customizable print outs with shopping lists, and the ability for the community to create and share their own step-by-steps. To launch the site, a series of unique video banners were created; “home videos” of a unhandy couple working on a variety of home repairs with ridiculous results.

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Installation Services (Home Depot)

11.01.2009 Home Depot

Building a deck? Installing a water heater? If you’d rather sit back instead of having to rent to tools and spend hours and hours getting scraps and cuts, then Home Depot’s Installation Services is for you. This website provides the public with a searchable database on all of Home Depot’s services, videos from Mr. Holmes on Homes himself, all necessary information and an easy online booking form.

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Volvo Generation (Volvo)

11.01.2009 Online

A contest and promotion site for Volvo Canada.

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Contractor Services (Home Depot)

11.01.2009 Home Depot

We were tasked to completely overhaul Home Depot’s online presence, this time, for professional contractors, not the consumer public. Features included were full motion video professional tool reviews, tour guides, and special product information and discounts.

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GigaBeat (Toshiba)

11.01.2009 Online

A micro-site for the launch of Toshiba’s GigaBeat, an mp3 player that was ultimately toppled by the Apple iPhone. Users navigated via a GigaBeat itself, presenting features through a cast of characters.

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Search! (sympatico msn)

11.01.2009 Online

Increasing usage on for msn search through an innovative multiplayer search game. In teams of as many friends as you want, this concept sees users scouring the net looking for clues revealed on banners. They solve the riddle using msn search. If they type in the correct keywords, gain points towards winning instant and grand prizes!

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